Drug Website Migrations
An enterprise initiative to unify present and future global brands and web technologies under a single design language through the use of a new internal design system.
Role:
Visual Designer, UX Consultant
Platform:
Web
Date:
Mar 2019 - Dec 2023
Overview
I had the opportunity to partner with a large pharmaceutical company on a task force called the enterprise website initiative (EWI), aimed at unifying their global web technologies under a single design language through a new internal design system platform. My role focused on designing and prototyping websites for both new and existing brands, while also providing strategic guidance on usability, accessibility, and regulatory compliance for their teams.
The Problem
Eli Lilly has 40+ brands in over 20 countries, and in each country, every brand owns its product branding and website. The siloed ownership led to their 3 million+ patients and healthcare providers getting different experiences depending their location and what drug website they were using. Each brand site in every country had a different look and feel, with varying levels of design and user experience. Every site was custom-build on its own codebase, which created significant challenges for ongoing maintenance, compliance with evolving accessibility regulations, and overall scalability. There was no visual or technical cohesion across the organization. |
Goal
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The Approach
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Impact
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